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When Casinos Delete Your Database
| Casino Affiliate :
When Casinos Delete Your Database
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Nothing could be more tragic (well maybe some things) than waking up one morning to discover that out of dozens of deposits you delivered to a certain casino, absolutely everything disappeared without leaving any records. I'm not talking about a player who won and took all your revenue, but about casinos erasing any traces between your affiliate account and the players you delivered.
The reason I'm bringing up this annoying subject is that it happened to me this month, again. A certain well-known and respected company, that shall remain nameless (in addition to its lack of business sense, not to mention conscience) has switched to an new and upgraded affiliate system. Up until March, they enjoyed daily deposits from players are brought during the last year. However since April began the tables are blank and empty, and we're back on the rut collecting new players.
I wouldn't get so upset if I hadn't had a history with this company. I've been their affiliate partner for over 5 years, and they pull they same trick every year: Deleting affiliates' databases. It magically happens whenever you manage to gather enough players to make the casino pay you handsome sums of money every month – more then they spend on their campaigns.
Companies playing with our databases as if it's normal operation do so out of the belief that affiliate payments are not profitable. Why do they always seem to forget that we also purchase media, promote their products, and establish their brands? And that their systems do not always count our players, and a million other reasons why we should get what we deserve and why we deserve every penny!
So what can we do about it?
No much, really! The companies usually deny the change. If you apply some pressure there's a good chance they'll throw some money on you to shush you but in most cases you'll be labeled Difficult or Frauds, or plain Dummies. In several chances I spoke with employees and ex-employees of these companies and the plain truth comes to light. When it comes to affiliates, casino companies' payment ethics are low and degrading. That explains why casino employees, who know for a fact that affiliates can make good money, do not take the risk of operating as independents affiliates.
I strongly recommend the following:
1. Don't work exclusively with a single affiliate program – even if they pay you a lot of money at a given time, there are no guarantees.
2. Make it a habit to 'print screen' large deposits, and keep documentation.
3. Some casinos can provide you XMLs with your players' data – demand it.
4. Strive to establish a more personal relationship with your affiliate managers (they'll feel less comfortable ripping you off)
5. Always share information like this with other webmasters.
6. Realize that this situation is possible and take it into account when making your business plan, so you'll always be ready for sudden decrease of income.
Yours,
Money Master
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