For years I have been striving to discover the truth about different affiliate
programs. The affiliate reps would always praise and exalt their sites, guaranteeing
that with them you'd be making millions. The affiliate partners tell you they
are making money since some are just plain embarrassed to tell the truth, and
others consider $1,000 per month a genuine bonanza.
The affiliate portals and forums are not necessarily the oracles some of them
are thought to be, simply because casinos and large programs throw loads of
money on problematic posts that are magically removed for a quiet reward.
Sure, I understand these sites are conflicted: report the truth or make a living?
But at the end of the day, we affiliate partners can't find real, dry truths
about the programs. Occasionally you may come across discussions, but it's all
about walking on eggshells and not pissing off sponsors.
I keep in touch with affiliate managers I work with, but never got too chummy
with most of them. There are of course exceptions - those happy few that know
marketing, a drop in a sea of visionless clerks stuck in the system's rut and
rot. In fact I quite dislike the most of the managers lot, and I have a good
guess about their professional future in online gaming (hint: fired in 3 years
and try becoming an affiliate to discover they can't make a living of it. Most
will forgo the experience in advance).
Anyway, having collected info for over 5 years of action I know pretty much
about every program's benefits, foibles, and nasty tricks. And guys, believe
me that the spread between your revenue and your actual performance will get
you so mad, your cardiologist will be able to buy that boat he always wanted.
So the first participant in our little circle of truth will be Casino
Rewards. Personally I've been making money off them for several
years and that's the only program that has been paying almost every single month.
The lowest I got was about $200, and the max was several thousands.
What's special about Casino Rewards is that it's the best converting program
– visitors do become players. They get much heavier traffic than other
companies I promote. They know how to retain a player and get decent sums in
However, Rewards has its dramatic faults that have stopped me from taking this
partnership forward. First of all, in the first two years I never spoke with
any rep, and I had a really hard time getting help from their support. So for
me this program is on auto-pilot. I launch their promos and forget about it.
If it hits, it hits. And so far it does, touch wood…
The second, stroke-causing defect they have is a lovely phenomenon called database
erasing. About once a year, when our database's tummy is all happy and loaded
with months-full of money-making players, someone shoves a finger down its throat.
As a result of this forced diet we lose all income, and start up from scratch.
Try as you might to confront the company about this, you've been booked a one
way cruise on the Nile. They offer absolutely no explanation as to how come
in a single day all my players disappeared. The last time it happened because
the company changed the program's interface. Pleasure doing business with Casino
Since it wasn't the first nor the second time it happened with them, I conclude
that it's a system. And that's why I'll never do more for them beyond launch
and forget. I do not and will not harness my potential to invest in our partnership.
We get what we get, and if we doesn't, tough. But I lost interest in this company.
So as promised here is the truth about this program: keep it since they do convert,
but don't work too hard for them.