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Look Under the Lamppost…
| Casino Affiliate :
Look Under the Lamppost…
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It seems that every couple of weeks a different gaming company offers me a new
and innovative gambling product that's going to revolutionize online betting forever.
I always have the same dilemma – should I allow myself to get carried away
by the excitement of the marketing managers of this new development or should
I stick with what I know? Should I make the crazy effort of promoting the first
product of its kind but also gain precedence with all its benefits, or should
I take a conservative but relatively safe approach and cling to the old industry
(though it's kind of funny to call a 9 year old business field 'old').
Among my marketing adventures I can mention online backgammon betting, scratch
cards, and several skill games – apart from the thrill of seeing the birth
of a new product (and sometimes being the sucker that takes part in promoting
it) the revenue from these projects isn't worth mentioning.
Unfortunately I have a somewhat impulsive tendency to run with new ideas and
try them out. I have invested time and work in promoting new gambling fields
to check out their potential. From these experience I can honestly conclude
that we need to look for our money just where it is. You know the joke about
the guy who lost his wallet down the street but his looking under the lamppost
because here there's light? Well in this business our money is under the lamppost,
in online casinos, just where we can see, and not in some shady projects. We
know that by promoting casinos we can make money so we need to sharpen our skills
and strategies in this very field.
It's not that other fields do not have potential, but let's compare –
you will find yourself waiting for months and delivering dozens of players before
you can reach $1000 monthly income from poker players, while you can earn this
sum in a single say when promoting a casino!
However, I don't want to be the guy who came across a product with potential
and did nothing about that – so every new field gets a marketing chance.
Go figure what will happen in two years…
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