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Today I'm not going to tell you anything you didn't already know. It's common
knowledge that to get rich you better be working your Search Engine Optimization
like crazy, and using your focused traffic to generate beautiful revenue. That's
it! That was today's lesson right there. But let's make sure that we're all on
the same page and go into details.
About 70% of search engine activity starts and ends in the search engines.
They were created to put the web in order although vicariously they created
the greatest chaos since genesis,* but let me open with a story from my personal
experience.
When I was just getting started I built a site that up until now is one of
the largest and most thorough portals in terms of content and information, but
I was utterly ignorant when it came to optimization, page scanability, content
management, logical structures, reciprocal links, you name it. And so I sat
ever so patiently waiting for visitors to stop by. After a couple of weeks I
started buying ads in PPC engines and shortly later I ran out of money. And
no, I made no earnings from marketing other websites.
Time went by and I had to go back working for the counseling company from which
I took a break. Two whole years were gone. During this period I gave up on gaming
and developed other projects. And then it hit me like I owned it money –
maybe I ought to educate myself with some SEO learning…
Less than six months later my websites were sitting high on great rank spots,
the traffic was streaming in and so was money. And when you have fantastic traffic
casinos sometimes purchase additional services and you can broaden your investments.
If search engines weren't so capriccios to the point of tossing you out occasionally,
right now I could have written the fairytale end of my story, how I lived happily
ever after in my castle with my beloved mountain of gold.
However, and much to my (and so many other webmasters') shock and annoyance,
search engines can be evil personified (or systemified…) and I still have
to work hard for a living. But I know that someday soon my sites will strike
roots on the top locations and stay there.
Here are the fundamental rules of SEO – everything else is bullshit:
1. Give a title to every page
2. Organize the content of your pages systematically
3. Keep a uniform subject field and narrow it down to specific areas (a broad
site like g-gambling.com poses some challenging content management issues)
4. Make sure to leave links to your site on indexes and other websites (as I
just did on the previous line)
5. Avoid spam like the plague – whether on message boards or on forums
6. Keep in mind that optimization takes time, and even more time when it comes
to gambling.
7. Update your site often to keep on attracting traffic
8. Be original
9. Be assured that despite the hard work this is the most rewarding method
Yours,
Money Master
* Since optimization became the most efficient way to draw traffic and traffic
comes for the content, the internet has degenerated to a cesspool of copied
information, rewriting, and machine-writing. Thousands of articles of no real
substance are uploaded daily, hundreds of thousands of websites are built for
the sole purpose of grabbing 3 extra visitors per day, and millions of boards
and forums have been unscrupulously contaminated.
I hope that the big companies will wake up and ease the pressure (millions
of dollars every years go to casino SEO) and spare us those virtual gigantic
piles of crap.
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