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For several years now I am managing and marketing a number of gambling sites and
have been an affiliate partner of the many prominent gaming websites. Throughout
this period, despite of my capabilities, as online casinos became larger, their
employees were making smaller salaries, and the affiliate partners’ share stayed
pretty much the same.
It is true that there are few opportunities to make money of the internet –
I’m not talking about a small allowance you get from placing adSense on your
blog – but enough money to start your own company or become self-employed and
live well. In online gambling you can earn great in comparison to a US senior
hired employee. However it seems that although online gambling is the right
field to make money. It’s the casinos that are limiting our potential profit.
As a webmaster well known to most casinos – many pay me commission on a regular
basis and some pay for consultation and strategic marketing plan (but nothing
beats making money purely as affiliate) -–I came across so many tricks and system
to keep us from getting what’s ours. The ways are varied – some are plain fraud,
some are “misunderstandings” or “mistakes”, and some pure amateurism.
What all those have in common is the stinginess of casino owners who want to
keep all the money to themselves instead of giving an honest share to affiliate
partners that work hard to deliver new customers and invest days and nights,
and money, to maintain a lucrative business.
How do casinos damage us? Here are some examples:
- Opening new accounts to existing clients
- Opening an account for a new player by the casino itself
- Use of browser that does not enable to track cookies
- Deleting customers from our database
- Canceling commission for existing players after a period without new players
- Ridiculous rules, and terms and conditions impossible to meet
- Low conversion rate due to unprofessional management or staff leading to inability
to turn traffic to money
My experience tells that there are two ways to turn from affiliate to millionaire
– friends and luck!
Becoming friends or having a personal connection with the casino management
allows you to get unique marketing options, access to additional system, real
time data, and above all the sense of security that you won’t get tricked and
you will be compensated when you’re due.
Having luck means that sometime during 1999 you build a website with a gambling
related word in the title and ever since you feel nice and safe in Google’s
first page, getting crazy traffic without working too hard.
There is a third way but it’s the least favorite…work 14 hours a day developing
marketing models, earn a lot of money and investing it back, and hope that with
a little luck you’ll be number one under “casino” in every Google search.
In any case, if you are already in this business – you’re probably in the right
place. If you haven’t made your first step yet – I’m not sure you should. If
you’ve always believed (as I used to) that the best gamblers online are in the
casinos, think again – the real bets are made by you and me, webmasters and
casino affiliates.
Yours,
Money Master
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