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As an affiliate I find myself time and again facing affiliate managers who accuse
me, not unlike my third grade teacher, of not trying hard enough. But I know that
their data is anything but true (see Do
Casinos Rip Off Their Affiliates), for two reasons:
1) If the affiliate rep for whom I supposedly make only a few hundreds a month
bothers to contact me every other week, I'm probably worth more than they would
like me to know.
2) Although the affiliate manager floods me with tons of misinformation, the
gambling webmaster forums show that with time all affiliates reach the same
conclusion.
How can you be sure the casino isn't swindling you?
Why, the statistics of course!
We have our precious stats, it works perfectly, and abides by several rules
that can't be bent.
Here are the rules, but first a word of caution-
The primary assumption is that the media you're buying is real, and it isn't
robots who click on your links. Also that it's not some cheap traffic like pop
ups in sex sites or referrals from expired domains.
1) In banner ads you'll always get 0.3% entries in ratio per exposures. That
means that in a campaign of 100,000 exposures you will get a max of 300 entries
(if the campaign is focused in a content site it will increase to 0.5%, and
you can do your own math) So when you're paying $2000 a month per 100,000 exposures
you are paying about $7 per click. Rotten deal, if you ask me…
2) For every 150 entries you will get 10 registrations, and one player maximum.
3) If you get focused traffic from search engines (not ppc based) you are much
better off, and in fact can't stop smiling…
This is the truth about statistics and you can't help it.
A rep for a despicable affiliate company once told me "I don't know where
sent your 1000 clicks from, but apparently not from a good place" - that
was after I got 3 downloads and no real players. Oh, and most of my referrals
were players who specifically searched this casino.
When something like this happens you know it's your cue to dump the company.
Any company!
I'm really sorry for keeping on bitching about this, but it seems that nowadays
the casino's no.1 mission is to squeeze their affiliates and dramatically decrease
their income. That's why it's important to keep on talking about this, to save
our business!
Yours,
Money Master
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